WE REALLY DO CARE!! (Kenner, 1979)
Kenner instruction manuals for the vintage line of Star Wars toys often included this sincere all-caps tagline. Not sure why they were so desperate to drive the point home but shit I believe ‘em.
They probably didn’t want to get mistaken for Mattel who killed a little kid with their Battlestar Galactica toys.
I still have this toy. Not the instruction book, but I have the toy.